Air Asia & Malaysian Motorsports

After it was known to many of us with the coming of 1Malaysia Lotus F1 team, Air Asia, recently sponsored our Cubprix rider to compete in the 125cc motorcycle championship.

Another step taken by Air Asia in boosting up their branding through segments of sports and here particlularly motor sports.

Air Asia always had this idea of Blue Ocean strategy in implementing their business. using new approach, and creative ideas to 'think outside the box'. The way I see it??
I think its a great idea moreover an email was sent bout more than 6 months ago to Dato Seri Tony Fernandes on this idea of 'mobile advertising' through segmentation of motorsports in Malaysia.He replied. Even forwarded the message to his Branding guy , Mr. William which I cant get in touch into on which 'e- busy-brandind'AA man up till this day when the idea that I've proposed was floating with the branding guy was so busy and don't even replied/return any mails or calls. What is happening? Another sad story. Well. Just glad they did but what i had in mind was something more different even when they had implemented it now. Yea, yea, I know then when you are thinking of something, there will be more people had been and/or is thinking abut the same thing I had. But then, doesn't it reflect on the responsibility of the company to reflect on their keenness in customer service or even a simple suggestion that a person would like to give and share some ideas to them grow. Without prejudice some might speculate that it is another form of 'business-politicking'

Well let that be said its a normal thing facing realities of today . So, they are undergoing into F1, motorcycle, and what's next ? Apart from sports which they are involved in sponsoring the Malaysian TM Football League, EPL, Asian Basketball Championship league, The Raiders, it seems that they are looking more into segments of sports..hmm.

What about the grassroots sports and motor sports of other segments. I strongly believe that the the grassroots sports are to be considered too as Malaysian's have so many outstanding sportsmen and racers on which only they haven't had the chance. Look at Tengku Djan,Saladin, Fairuz Fauzy, Alex Yoong, mind to think who are their family members and connections ?? I'm here not to be prejudice but by the fact that most Malaysians are not really getting the real stuff that they should . Despite we have our Flying Sikh Mr.Karamjit Singh and Shahrul Yuzy, which are not well unlike the former name's mentioned above, WHAT IS HAPPENING? You ask yourself.I'm not a newbie in this industry even by a laymen observation , I believe that the feedback if you ask a those motorsports enthusiast out there the feedback would be the same that I have here. Don't believe? Then go on conduct a research on this topic and assign a research company on this.

Again , well done and kudos again to Air Asia. On taking a greater heights of motor sports scene.

Some suggestion of sponsoring motor sports segments in Malaysia:

1) Rally
2) Drift
3) Drag


Well..like what our local comedian Nabil used to say.. 'Lu pikir la sendiri!!!'

Cheers!!!